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Proven Marketing
Marketers and publishers have long known consumers
self select their interests by choosing which articles to read.
Therefore:
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Ski manufacturers advertise in
Ski Magazine. |
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Charles Schwab buys full pages in
The
Wall Street Journal. |
Leapfire exploits this proven marketing method in a
new and exciting way.
Leapfire's flagship product Add
Context filters unstructured text such as news articles to automatically present
highly-relevant links to:
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Stock Quotes |
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News Archives |
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Yellow Pages Listings |
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Sponsored Search Results |
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products, services, and more |
Savvy publishers will earn incremental revenue by offering more
information — data, services, products, or more editorial — in
better context to what their readers are interested in at the
moment.
Find out more about Add
Context.
See live examples
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Shown below is an application of Leapfire's Add
Context that presents a useful navigation box with links to related
information.
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Wal-Mart is fending
off critics who say the company discriminates against women,
underpays workers, and uses illegal tactics to kill unionization
efforts.
Competitors that have some unionized workers
include grocers Kroger and Safeway, union officials say. |
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| Officials at the Bentonville, Ark.
home office say Wal-Mart offers competitive wages and affordable
health insurance. |
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