One reason why direct-to-consumer drug advertising is reaching record levels can be found in the new educational power of the web. Drug makers can now take their message directly to the public successfully because wired consumers are feeling more informed about their health and medical options.

Add Context’s ability to provide links or ads directly related to what online consumers are reading at the moment is especially suited to the consumer health and medical market. This service will allow marketers to easily associate their products with a general medical condition in editorial settings.

Add Context Health will entice consumers on the web seeking layman’s medical information to search the resources presented to them.

For example, a person recovering from a heart attack directed by their doctor to learn about "Good and Bad Cholesterol" will more likely find ads on cholesterol-lowering medications with the news articles they read on those web sites where Add Context is employed.

The database driving this Add Context service piggybacks on the up-to-date information compiled for the general public by the National Institute of Health and the United States Department of Agriculture. Add Context also employs professional journalists with experience in consumer nutrition and public health communications to fine-tune and maintain its proprietary database.

While not a substitute for professional medical advice and council, the Internet has helped inform and empower consumers of health and medical services and products. More people are now seek out medical attention for conditions they once unwisely ignored. Add Context’s health format will not only make more of this valuable information more readily available to consumers, but will help those offering health care information to gain more business.

Women's Health News (BOSTON) Hormone Replacement Therapy -- already found to cause more harm than good for hearts -- is now reported to have virtually no effect on quality-of-life issues, such as sleep, depression, vitality and sexual satisfaction, a new analysis shows. The study, is part of the Women's Health Initiative -- the first randomized large-scale clinical trial comparing the risks and benefits of hormonal therapy. The findings shouldn't affect women who are in the throes of menopause, said gynecologist Dr. Celia Dominguez. This new report will no doubt be much discussed in the medical community, and in gynecologists offices across the nation. What was … MORE HEALTH INFO HORMONE REPLACEMENT THERAPY   Web   News   Archives GYNECOLOGISTS   Web   News   Archives   Yellow Pages CLINICAL TRIAL   Web   News   Archives WOMEN'S HEALTH   Web   News   Archives ADVERTISEMENT "Are Your Hormones Making You Sick?" Looking for safe and natural alternatives to Premarin and Provra? The Women's Wellness Group Now accepting new patients 5900 Hillandale Drive Suite 325 Lithonia, GA 30058 www.wwgonline.net

Deploy automatic sidebar boxes and contextual ads such as these with ease using Leapfire's Add Context.