| Readers often want more information
on what they are reading. Add Context links online readers
to relevant information — fast and easy. Isn't this
what publishers strive to do?
Expand the Revenue Potential of Information
Most online publishers already have revenue-generating
mechanisms such as:
| » | Web Search |
| » |
News Archives |
| » |
Yellow Pages Directories |
| » |
Offers from print advertisers |
| » |
Databases (e.g., Financial) |
Currently, publishers must depend on readers
to type their interests into search boxes, even if it's as
long as these queries:
| » |
“hormone replacement therapy” |
| » |
“employee stock ownership plan” |
Add Context offers readers easy-to-use relevant
links, effectively turning readers into searchers simply with
the click of a mouse.
Easy to Use
Publishers use Add Context to:
| » |
Increase value of advertiser messages by placing them in context with editorial. |
| » |
Earn more income from pay-per-click search advertisers. |
| » |
Enhance reader experience by providing relevant information. |
Only Leapfire's Add Context offers all of this quickly
and easily. It's the most complete and accurate contextual linking
package available. Add Context features:
| » |
Easy Set Up and Earn. |
| » |
Just add a bit
of Javascript code to your content
page and Leapfire does the rest. |
| » |
Works as an editorial side bar or in
ad slots. |
| » |
A custom look and feel for each publisher. |
Sophisticated and Accurate
Add Context goes beyond simple keyword matching and
does contextual analysis of the full text of web pages. Leapfire
accomplishes this with:
| » |
Proprietary computational-linguistics
software technology |
| » |
Managed terminology databases built
on proven journalistic standards. |
| » |
Customized linguistic matchers for
specific news categories and web sites. |
The result is Add Context's matching is extraordinarily
precise in creating highly-relevant links.
Successful online publishing is not
just adding more information, but managing the information as a
whole. Leapfire's Add Context is the perfect solution for bringing
together ads, editorial, and the power of the web to the
benefit of readers, advertisers, and publishers.
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