Leisure travel firms were among the first to recognize how the web could inexpensively reach an upscale, adventurous audience. Today tourism may be the most aggressive and sophisticated industry in packaging its products online.

Web sites have found they can attract key travel industry advertising with content-advertising integration. Currently in development, Add Context Travel will be a powerful tool in bringing more travel advertisers to those web publishers with access to extensive content.

Travel consumers and marketers appreciate in-depth information. One proof: Last fall The New York Times released the travel articles from its paid archives thanks to strong support from sponsors. Add Context builds on that proven demand.

Like our Health service, Add Context Travel will scan travel articles then offer links in context to what the reader is reading. Not only will the travel links lead to article archives and search engines, but this service will also be able to link directly into reservation web sites and mapping.